The visual system

Every Spark & Anvil app shares a deliberately-chosen visual register — chunky-cartoon flat-vector, bold dark outlines, flat saturated fills. Familiar across the portfolio so kids feel at home anywhere they land.

Brand palette

Forge Orange

#E8652B

Primary CTAs, key UI

Anvil Charcoal

#2D2D2D

Text, icons, grounding

Spark Gold

#FFBE2E

Highlights, accents

Warm White

#FAF8F5

Backgrounds

Slate Blue

#4A6FA5

Links, secondary

The chunky-cartoon register

Bold uniform outline — #2A1F1A at consistent weight on every shape boundary. Reads as intentional ink, not anti-aliased lines.
Flat saturated fills — no gradients, no noise, no 3D shading. Every region is one color.
Toca-Boca / Animal-Crossing reference — chunky proportions, warm rounded forms, kid-readable at a glance.
No sparkle, no glow — visual effects undermine the "made by careful humans" trust signal we want with parents.
Per-app hero color — each app picks a single accent from the palette below. Coherence across the portfolio + personality per app.

The mascot lineup

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Icon system

24 of 107

Every app icon is rendered through the same chunky-cartoon style template. The icon clearly signals the app's subject area while remaining visually consistent across the portfolio — so a parent who liked one Spark & Anvil app can recognize another instantly.

Powered by ForgeKit

ForgeKit is the open-source Swift Package Manager framework underneath every Spark & Anvil app. 50+ modules covering accessibility, COPPA, on-device AI integration, persistence, celebration, gamification, and the avatar system.

The visual coherence above is partly a result of design choices and partly enforced by ForgeKit primitives — same color palette tokens, same component library, same celebration vocabulary across every app the user touches.

Press & brand assets

Logos, brand colors, mascot art, and the design system reference. Downloadable bundle for press, partners, and reviewers.

Press kit →